Author: Kevin O'Gorman & Andrew MacLaren

Kevin O'Gorman, Professor of Management and Business History, Heriot-Watt University and Andrew MacLaren, Lecturer in Marketing., Heriot-Watt University
February 10, 2017 /

If you’ve purchased a whip in anticipation of the release of Fifty Shades Darker this weekend, you might be interested to know that in Ancient Greece, certain priestesses would flog young men while they tried to remove cheese from an altar. Yes, BDSM has a colourful history – and as Kevin O’Gorman and Andrew MacLaren explain, Fifty Shades has secured it a lurid future in the mainstream.