Tag: UP

March 11, 2017 /

Moms may or may not believe that the salt does anything amazing but she’s got to make a decision based on something for a product that is effectively a commodity. Some moms may be moved by the ‘Desh ka namakh’ tagline of Tata salt, some may be moved by the ‘natural’ tagline of the ITC salt, some may be moved by the ‘make your child smarter’.
And so let’s market to their emotional needs rather than the functional needs.
I’m beginning to think it’s the same for political parties.

Read the PostWhich salt do you buy?

March 11, 2017 /

What is dead in UP today is the damaging illusion that victims of Hindu Nazists ((Dalits, Muslims, OBCs, Modernising Women, the Left) can be busy fighting each other and Modi and BJP will fall on their own merely watching the ferocity of the fight among their victims

Read the PostNot so provisional lessons of Uttar Pradesh