Those who eat beef partake in the infliction of momentary albeit lethal pain, lasting at the most a few minutes. Death might well be a relief for the cow, who otherwise might be left to fend for herself once she is past her prime. She might have to walk the streets, scrounge around in rubbish, eat paper and plastic (even in rural India), which ravages her entrails. Consumers of dairy products partake in and enjoy the results of torture on a mass scale. Perennially ropes are pushed up the typical Indian cow’s nose and round her neck and she is tied up in a confined space, left to wallow in her dung and urine: not for minutes or hours, but for days, weeks, months and many years.