This essay by Abhimanyu Roy is part of the ‘Studying Internet in India’ series. The author explores how the curious interplays between the arranged marriage market in India the rise of matrimonial sites such as Jeevansathi.com and Shaadi.com. The gravity of the impact that such web-based services have on the lives of users is substantially greater than most other everyday web-enabled transactions, such as an Uber ride or a Foodpanda order. From outright fraud to online harassment, newspaper back pages are filled with nightmare stories that begin on a matrimonial website. So much so that the Indian government has set up a panel to regulate matrimonial sites. The essay analyses the role of matrimonial websites in modern day India, and the challenges this awkward amalgamation of the internet and love gives rise to.
Author: Abhimanyu Roy
Abhimanyu Roy is a researcher who specializes in the social applications of emerging technologies for the urban poor. His work has been featured at conferences at MIT and the World Bank and in publications by Harvard University.