Despite Kashmir valley experiencing a crippling communication blackout for the last sixty days, with massive restrictions and curfew imposed, where it has impacted life beyond one’s imagination, one comes across the launch of a fashion campaign (Zooni) directed by Avani Rai for a label called Raw Mango. It is not just that the campaign is ill-timed and insensitive, but it does damage by further fetishing Kashmiri women.
RAW MANGO Releases its Kashmiri Fashion Campaign Amidst Kashmir Lockdown
Despite Kashmir valley experiencing a crippling communication blackout for the last sixty days, with massive restrictions and curfew imposed, where it has impacted life beyond one’s imagination, one comes across the launch of a fashion campaign (Zooni) directed by Avani Rai for a label called Raw Mango. It is not just that the campaign is ill-timed and insensitive, but it does damage by further fetishing Kashmiri women.
Share this: